![]() Naturally, the Rockit team admitted they have some tricks of the trade to get around the corners. The idea of actually playing through all those games on a strict enough timetable to get content out seemed impossible ( Sekiro alone will take anyone at least 30 hours). Rockit Gaming has made a song based on the hard-as-nails Software action game Sekiro: Shadows Die Twice, and they’ve rapped about a cast-off entry to Ubisoft’s Far Cry series and the Resident Evil 2 remake this winter. It’s like the Brill Building, if Gerry Goffin and Carole King played duos on the side.īut that doesn’t explain the outliers. This job gets a lot easier when you mechanized a formula. They’ve also mixed in three different Fortnite songs, which remains the biggest game in the world. Since January, I count 15 raps based on the horror adventure anthology Five Nights at Freddy’s - which has long been a popular video game franchise for YouTube Let’s Plays. ![]() It is a difficult stunt to conceptualize, but if you scroll through the channel’s rolodex, you begin to see where Rockit has ironed out their inefficiencies. Together, Rockit Gaming say they upload one new song a week to YouTube and Spotify, and that each composition takes them about “100 hours” to produce. “I called Vinny, who I met in college where we had a band, and I was like, ‘Hey, let’s try to do this full time.’ He was like, ‘Sure!'” “He was like, ‘Yo man, you should do that video game music thing again. He was motivated to start up shop again after a friend of his became a major influencer in mobile games. The channel was founded in 2015, but McKamey was making video game-inspired music when he was a college student at Chico State in 2008. Rockit Gaming is an Austin-based partnership between 28-year-old Russell McKamey from Chicago and 29-year-old Vincent Newsom from Orange County. I make a decision based on the overall fan support.”Ĭompared to the other players in video game rap, DaddyPhatSnaps’ hustle is fairly conservative. “I’ll search for on YouTube to see how many videos have been made about it, and how recent those videos are, and how many views they have. I try to look ahead at least two or three weeks, and tie to a big release,” says Leon. I get an idea of if there’s going to be a lot of content online or if it’s something I should skip. “I see what’s on the trending tab, I look at Google Trends. Rap chases clicks, just like everything else in the Comscore era. This is reactionary music, the chaos-theory feedback of a culture that values fandom as its primary currency. He uploads each song to both his YouTube channel and his Spotify profile, and says that Spotify in particular makes the lion’s share of his revenue. The lyrics are emblazoned on the bottom of the YouTube video, which itself is a supercut of all the trailers and highlights that Netherealm, the game’s developer, has published to drum up hype before release. “But you don’t give a damn you are making a saga/ Hate it or not you’re gonna bring the pain to Baraka,” he raps on his Mortal Kombat XI-inspired track. In each song, Young steps to the mic and delivers grim, curved-lip battle raps, dripping with enough references to geekdom to justify the franchise name in the thumbnail. In 2019 alone, he rapped about John Wick: Chapter 3, Avengers: Endgame, and Sonic the Hedgehog. Instead, his entire creative itinerary is built around what’s happening at the box office or the trending page on Steam’s video game storefront. But unlike those artists, Young has never released an album, nor has he signed to a record label. ![]() “It’s allowed me to do what I want to do.”īroadly, he considers DaddyPhatSnaps a “nerdcore” project - borrowing the term used in the late-’90s and early 2000s for poindexters like MC Lars and MC Frontalot, who dressed in Dilton Doiley pocket-protectors and tucked-in polo shirts in order to trade punchlines about Javascript and Deep Space Nine. “I don’t have to worry about money anymore,” Young explains. The 32-year-old lives in San Diego and holds down a day job working in a hotel, and while his rap career isn’t full-time, he says the supplementary income he’s generated have resolved a lot of his routine stresses. But DaddyPhatSnaps, born Leon Young, was smart enough to adapt that logic to the songwriting process. It’s why you can buy an Area 51 siege shirt on Etsy after the meme went nuclear. This is a familiar anxiety for anyone who makes a living through pageviews. “Three that I’m super interested in, and one where I’m like, ‘Eh, it’s good for the health of the channel.'” “I try to do three passion projects for one that I need to like, really do,” he says, on a phone call with Billboard. How 'Fortnite' Led to 18-Year-Old d4vd Quietly Dominating Alternative Music
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